Ploom X Advanced is our latest heated tobacco product which we believe has strong potential to be a reduced-risk product compared to smoking cigarettes.

Ploom X Advanced has, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organisation (WHO) for reduction in cigarette smoke. 

IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X ADVANCED IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.

*Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapour from Ploom X Advanced.